FrieslandCampina WAMCO, makers of Three Crowns milk is leading in digitalization with the introduction of QR codes on its product packaging to increase the interaction level between the brand and customers.
This introduction of the new packs will unveil the Three Crowns QR Code & Christmas Campaign. Speaking on the details of the campaign, the Marketing Manager, Three Crowns, Omolara Banjoko, disclosed that the Three Crowns QR code campaign aims to introduce the new packs upgraded with QR codes to give consumers an in-depth experience with the brand with a phone camera scan beyond product consumption. The QR code gives our consumers more information on what the product offers, ongoing campaigns and relevant tips on how to show mums that we’ve got them well taken care of for being the ‘Heart of the Home’ all through the year.
“Our audience are not new to the concept of codes. Infact, beyond these digital codes, there are other codes that they live by. For example, Boy code, Girl code, and so on. So much so, that breaking these codes can be considered a huge offense in their inner circle, hence we are introducing our QR codes as ‘The ultimate code to Mum’s heart’.”
This campaign which will be executed mostly digitally, OOH (Out of Home), Radio and TV; participants will be required to purchase any of the Three Crowns new packs with the QR Code, scan the code with a phone camera, register, complete the task to unlock goodies.
On her part, Brand Manager Three Crowns, Chioma Otisi-Igwe, stated that the brand will further leverage the Christmas season to show Mum’s that we’ve got them by pampering them with exciting gifts using our QR code as the portal to these gifts.
She adds; “The campaign “The perfect gift for Mum” will be used to drive a deeper emotional appeal; for mums to appreciate other mums. All that will be required is a purchase of Three Crowns product, scan the QR code and nominate a mum for all her efforts all through the year with nice words from her heart to receive a gift from Three Crowns milk. And the most interesting part is that this time, the nominator will win just as much as the nominee.
As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.
The Three Crowns QR code and Christmas campaign will run from November to December, 2021.
About Three Crowns Milk
Three Crowns is a leading Nigerian milk brand from the stable of FrieslandCampina WAMCO, Nigeria’s foremost dairy company for over 60 years. The Company believes that milk is an essential nutrient for every individual. As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.
Three Crowns is the first milk brand to show care for mothers and acknowledges the important role they play in the family. The brand recognizes that when mothers as primary care givers are taken care of, this positively impacts the care they give to their families. The brand has thus given itself the patriotic task of encouraging women to eat and live healthy, thereby making the family happy.