Three Crowns Milk, one of Nigeria’s leading dairy brands, provided low cholesterol milk-based breakfast to over 8,000 consumers, especially mothers, across various locations to care for their hearts and physical well-being.
Endorsed by the Nigerian Heart Foundation as the nation's only heart-friendly milk low in cholesterol, Three Crowns made by Friesland Campina WAMCO tagged its innovative experiential campaign: "Breakfast for a healthy heart" as part of the 2019 World Milk Day dairy awareness drive.
Three Crowns took the campaign to various locations in Lagos and Ibadan, stressing the importance of eating healthy breakfast meals to the wellbeing of consumers, especially mothers who often times under value their own needs for a great heart health while prioritizing everyone else in the family.
According to the Marketing Manager of Three Crowns milk, Omolara Banjoko, the initiative is to enlighten Nigerians on the need to add a healthy choice of milk to their diet daily.
"The ‘Breakfast for a healthy heart’ campaign reinforces Three Crowns’ commitment to helping mothers stay healthy. We recognize how healthy milk-based breakfasts provide essential nourishment to the body. This is even more important for mothers who want to look good and be healthy" Banjoko said.
Reacting after having a special Three Crowns milk breakfast, a consumer Abosede Jimoh commended the brand for "making our day very special and memorable plus the free health checks we all got."
Friesland Campina WAMCO, makers of Three Crowns Milk has been leading Nigerians to celebrate World Milk Day every June 1st by raising awareness on the goodness of milk as an important part of everyday diet.
The World Milk Day provides an opportunity to focus global attention on milk, healthy diets and the entire value chain from grass to glass.